Niche Research Newsletter #7 - How To Develop A Focused Sub-Niche

Competition in your niche is good. It means there are plenty of
buyers and sellers who are making money.

It also means there's potential to go deeper into your niche and
find profitable sub-niches with less competition.

Example: Guitar gives about 670,000,000+ results. 

Guitar may have a very large amount of competition and possibly
have a very saturated market.

Also those searching for the keyword guitar are probably really
not sure what it is that they are really looking for at this
point.

They are just beginning their search.

Their child may have approached them and said something like,
can I get a guitar? So now Mom and Dad begin to search for
something they may know nothing about.

Electric Guitar gives about 76,200,000+ results.

Acoustic Guitar gives about 70,500,000+ results.

Beginner Acoustic Guitar gives about 883,000+ results.

Beginner Acoustic Guitar Lessons gives about 1,420,000+ results.

Learn how to play acoustic guitar by ear gives about 1,300,000+
results.

As you can see, by breaking the broad term keyword Guitar down
into sub-niches, you can find a more targeted niche to work with.

After searching for the word guitar with no real results that
solved the problem of buying the child a guitar, the same Mom
and Dad ask their child questions like, which kind of guitar
are you wanting to play? We are finding Electric and acoustic
guitars which one sounds like more fun to you?

Also knowing their son or daughter will need lessons they begin
the search for lessons to go along with the new guitar.

As they search their keywords they are using will turn into
keyword phrases that will be more focused upon what they are
searching for.

Soon they are typing in exactly what it is that they are
searching for and you want to be right there to meet them at the
search bar.


The Advantages of Narrowing Your Focus to a Small, Niche Market

* There's MUCH less competition

* You can often find great deals on advertising on other sites
that target your small market

* You can easily gain the loyalty of your customers  which
offers you lots of opportunities to expand your offer with
related products and follow-up offers!

* Small markets are much easier to dominate  so you can become
the source for your product or service online

* Since niche markets are often close groups, your reputation
can spread by word of mouth  offering you an ever-growing base
of potential customers


Test out this method today. Google a main keyword or keyphrase,
find out how many results there are, then slowly start narrowing
down your search so they're more specific with less results.

You'll be surprised at the potential avenues you have in front
of you.

To Your Success,
YOUR NAME

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